Ric and Do Cammick built the first diving resort in Fiji in 1974, near to what is still Fiji's signature dive site, Rainbow Reef. They also pioneered promotion of Fiji on the international market, using film showings at early film festivals, as well as print advertising.
Through their efforts, the world quickly became aware of Fiji as the soft coral capital of the world. They were prime movers of reef conservation efforts, which involved garnering support from 90 tribal chiefs. With Jean-Michel Cousteau, Ric and Do also established the first recompresion facility in Fiji.